Tags and How to Create Them

by Zack Cilia

Last updated: 07-Oct-2026

Different Types of Tags
Within MyAffiliates, a Manager with the appropriate permissions can create four different types of Tags.
All tags are used for grouping and filtering, but each type of tag has a different purpose and is applied to different areas of the system.
The four types of Tags are:

• Filter Tags
• Affiliate Group Tags
• Marketing Group Tags
• Exclusive Group Tags

What Are Filter Tags?
Filter Tags can be assigned to both Media and Landing Pages.
They are typically used to identify characteristics such as:

• Media Size
• Product
• Language

See Filter Tags and How They Work for more information.

What Are Affiliate Group Tags?
Affiliate Group Tags can be assigned to Affiliates.
They are used to categorise affiliates into groups for reporting and other purposes.

What Are Marketing Group Tags?
Marketing Group Tags define a relationship between Landing Pages and Media.
They are used to "join" Landing Pages and Media together and determine which Landing Pages can be used with which Media. This can be useful when having different brands. By using this tag one will ensure that the Media used has the correct branding for the correct Landing Page. 

See Marketing Group Tags and How They Work for more information.

What Are Exclusive Group Tags?
Exclusive Group Tags define an exclusive relationship between Affiliates, Landing Pages, and Media.
If a Media item or Landing Page is assigned an Exclusive Group Tag, only affiliates who have the same tag will be able to see and use it.

See Exclusive Tags and How They Work for more information.

How to Create a Tag
All types of Tags are created in the same way.

1. Navigate to Operations > Tags and Relationships.

2. Select the type of Tag you would like to create:

• Filter Tag
• Affiliate Group Tag
• Marketing Group Tag
• Exclusive Group Tag

3. Scroll down and select the option to Create a New [Tag Type].

4. Enter the Tag Name and optionally select a Parent Tag.

5. Click Create [Tag Type].

Note: Never nest tags more than one level deep. A tag should not have a grandchild tag.