Filter Tags and How They Work

by Zack Cilia

Last updated: 07-Oct-2026

Filter Tags are used to describe Landing Pages and Media so they can be easily found by affiliates in the Front End or by Managers in the BackOffice.
They have no effect on the relationship between Media and Landing Pages. They are used purely for searching, filtering, and categorising.
Filter Tags are usually created for categories such as:

• Product
• Language
• Size
• Shape

When a Filter Tag is created, the label of the tag is shown in the Front End for affiliates and in the BackOffice for Affiliate Managers. This allows them to filter through Landing Pages and Media within the Marketing section.
For example, in the scenario below, a Filter Tag called Languages was created as a parent tag, with two child tags defining the available languages: English and Spanish.

Once Landing Pages are associated with these tags, the parent tag Languages will appear as a filter option in the Marketing tab on the Front End. Affiliates can then select one of the available sizes to filter the Landing Pages.

When an Affiliate Manager wants to search for a Landing Page from Operations > Landing Pages > Landing Pages the filters can be used to find that specific Landing Page Easier. 

Because Landing Pages and Media share the same set of Filter Tags, not every tag will be relevant to both.
For example, Size may be useful for describing a Media item but not a Landing Page. In this case, the Size tag can simply be left blank when configuring the Landing Page.
 

See Tags and How To Create Them to get the steps how these are created.