Marketing Group Tags and How They Work

by Zack Cilia

Last updated: 07-Oct-2026

Marketing Group Tags are used to join Media and Landing Pages together. They determine which Landing Pages are allowed to be used with each Media item.
Marketing Groups can be used in different ways depending on how a client manages their Landing Pages and Media. The two most common approaches are described below.

Individual Landing Pages
One-to-many relationship
Under this model, a Marketing Group Tag is created for each individual Landing Page that should be available for use with Media.
Advantages:

• Media can be linked to exact Landing Pages.

Disadvantages:

• When a new Landing Page is created, it may be necessary to go through existing Media and manually add the new Landing Page to each one.

Under this model, there is usually a parent tag called something like Landing Pages, with a child tag representing each individual Landing Page that should be linked to Media.
When a new Landing Page is created, it will immediately be available to affiliates in the Front End under Direct Links.
If the Landing Page should also be available for use with Media, a new Marketing Group Tag can be created for that Landing Page.
When creating the Landing Page, select Create a new marketing group and enter the name of the new Marketing Group Tag.

Once created, Media can be added to the same Marketing Group to link the Media with that specific Landing Page.

An example is to split Landing Pages by Brand as below

Groups of Landing Pages
Many-to-many relationship
An alternative to creating a Marketing Group Tag for each individual Landing Page is to create tags representing groups of Landing Pages, such as grouping them by Brand.
Advantages:

• Media can be easily linked to a group of Landing Pages.
• Adding a new Landing Page to the group automatically makes it available to all Media using that Marketing Group.

Disadvantages:

• Media linked to the group will have access to all Landing Pages within that group.

For example, a Marketing Group could be created called Brand1.
All Landing Pages related to that particular brand can then be assigned to this Marketing Group. Banners and other Media related to the same brand can also be assigned to the same Marketing Group.
When a new Landing Page for the brand is created, it can simply be added to the existing Marketing Group.

Once added, the new Landing Page will automatically be available to all Media that are also assigned to the same Marketing Group.
This means there is no need to manually update each individual Media item whenever a new Landing Page is added to the group.
 

See Tags and How To Create Them to get the steps how these are created.