Who controls and can change the cookie behavior?

by Ralitsa Petkova

Last updated: 03-Jun-2026

When a customer is referred through MyAffiliates, they are redirected to the operator's landing page. In most implementations, the operator then creates a tracking cookie containing the customer's tracking token.

If the customer registers or completes a qualifying action at a later time, the operator is responsible for reading the tracking cookie and including the relevant tracking information in the data sent to MyAffiliates.

The operator has full control over the tracking cookie, including:

• Cookie lifetime and expiry period
• Cookie overwrite policies
• Cookie storage and handling
• Any other cookie-related tracking rules

Note: MyAffiliates does not create, manage, or control customer tracking cookies. All cookie policies and behaviour are determined and implemented by the operator.