What is an impression?

by Ralitsa Petkova

Last updated: 02-Jun-2026

An impression is recorded when a piece of media configured in the MyAffiliates system is served to a potential customer.
In most cases, this refers to a banner being displayed on an affiliate’s website through the MyAffiliates ad-serving system.
An impression is counted only when media is delivered via the MyAffiliates ad-serving process.

Each time a banner is served and displayed, an impression is recorded.

The following scenarios do not generate impressions in MyAffiliates:

• The affiliate downloads a banner and hosts it independently outside the system.
• The affiliate uses the HTML version of the media code instead of the JavaScript version on their website.