What Is a Customer Group?

by Zack Cilia

Last updated: 22-Jun-2026

A customer group is a pool of customers associated with an affiliate. Each customer group has its own deal, and commission generated by customers within that group is calculated according to that deal.

An affiliate can have multiple customer groups under the same channel or brand, allowing different sets of customers to be managed under different commission structures.

Key characteristics of customer groups include:

• An affiliate can have multiple customer groups under a single channel or brand.
• Each customer group has its own deal and commission plan, such as Revenue Share, CPA, Hybrid, or other supported models.
• One customer group must be designated as the default group. Customers referred through the default tracking link will be assigned to this group.
• A customer group can be marked as Promotable, allowing affiliates to obtain tracking links that direct customers into that specific group and its associated commission plan.
• Each customer group has its own negative earnings policy, which determines how negative balances are handled. The available options are:
  • Discard - Negative balances are discarded.
  • Pay - Negative balances are paid immediately.
  • Carry - Negative balances are carried forward to future pay periods.

Customer groups operate independently of one another, allowing affiliates to maintain separate customer pools with different deals and negative earnings policies within the same channel.