What Are Clicks, Click Reach, and Click Frequency?

by Ralitsa Petkova

Last updated: 09-Jun-2026

A click (also referred to as a hit) is recorded when a visitor clicks an affiliate link or banner and is redirected to the operator's landing page or destination website.
Click Reach represents the number of unique visitors responsible for a given number of clicks.
Click Frequency measures how often visitors click and is calculated as:
 

Click Frequency = Clicks ÷ Click Reach

The Click Reach Report, available under Reporting > Marketing > Click Reach Report provides information on how frequently individual visitors clicked a tracked resource during a selected reporting period.

When a visitor clicks a MyAffiliates tracking link for the first time, they are registered as a visitor within the system and assigned a unique tracking identifier for that program.

A tracking cookie is then created to help identify returning visitors. Information associated with the visitor may include:

• IP address
• Browser information
• URL data

This information is used to distinguish one visitor from another.

A visitor may be counted as a new visitor in the following circumstances:

• The tracking cookie has expired
• The visitor has cleared their browser cookies
• The visitor's browser does not accept cookies
• The visitor uses a different browser
• The visitor uses a different device

Visitor tracking cookies expire after 12 months of inactivity. Once expired, the next click from that browser will be treated as a new visitor.