Should a campaign be created before it can be used?

by Ralitsa Petkova

Last updated: 03-Jun-2026

No. A campaign does not need to be created before it can be used.

A new campaign ID can be dynamically added to an affiliate tracking link at any time without prior setup.

Creating a campaign in the Campaign screen is optional and is used primarily to assign a label for reporting purposes. If a campaign does not have a label, only the campaign ID will be displayed in reports.

Campaign Behaviour

• Campaign IDs are unique per affiliate
• Campaign IDs can range from 1 to 65000
• Campaigns do not need to be pre-created or registered before use
• The same campaign ID can be reused across multiple traffic sources or customer groups
• Campaigns are used to segment traffic for reporting purposes only
• Campaigns do not affect commissions or attribution rules
• Reports in the front end can be broken down by campaign to analyse performance

Both the Back Office and Affiliate Front End allow campaigns to be created and labelled for reporting clarity. However, campaign IDs can always be used directly in tracking links without any prior configuration.