How to group affiliates?

by Ralitsa Petkova

Last updated: 01-Jun-2026

Affiliates can be grouped using Affiliate Tags, which act as flexible containers that allow managers to create structured categories and segments of affiliate accounts.
An affiliate can be assigned to multiple tags at the same time, enabling more granular segmentation across different business needs.

Using Affiliate Tags allows managers to:

• Filter reports by specific affiliate groups (e.g. casino traffic affiliates)
• Send targeted email communications to defined groups
• Segment affiliates into operational or performance-based categories

Affiliate Tags must first be created by a Manager via:
Admin → Operations → Tags and Relationships → Affiliate Groups tab
 

By default, no tags are pre-configured, so the structure is fully defined by the operator.

Common tagging structures include:

• Type of affiliate traffic
• Media agencies
• Target markets
• KYC status

Affiliate Tags support a hierarchical structure, allowing managers to define:

• Parent tags (main categories)
• Sub-tags (nested groups under a parent category)

This helps create a more organised and scalable tagging system.
 

Once created, tags can be assigned to affiliates via:
Admin → Affiliate Dashboard → Tags and Relationships
This allows each affiliate to be linked to one or multiple relevant groups.