How does click tracking work?

by Ralitsa Petkova

Last updated: 03-Jun-2026

Click tracking in MyAffiliates records and attributes visitor activity from the initial impression through to customer registration.

Tracking Flow

1. A visitor loads an affiliate’s website.
2. When a banner is displayed, an impression is recorded for that affiliate.
3. If the visitor clicks the banner or direct tracking link, the click is routed through the MyAffiliates platform.
4. MyAffiliates records the click and redirects the visitor to the operator’s landing page.
5. A unique tracking token is generated and passed to the landing page.
6. The landing page stores the tracking token in a browser cookie.
7. The cookie duration is determined by the operator’s landing page logic.
8. If the visitor later registers, the cookie value is retrieved and stored with the customer account.
9. Customer registration data, including the tracking token, is later sent back to MyAffiliates through the integration process.

Each recorded click stores the following information in the database, considering this information is being sent to MyAffiliates by the operator:

• Affiliate ID
• Campaign ID
• Media ID
• Landing page ID
• Date and time of click
• IP address
• Country
• Referring URL
• Payload parameter

This process allows MyAffiliates to accurately attribute customer registrations and activity back to the originating affiliate, campaign, and traffic source.