The Customer Report provides detailed information about the activity and performance of customers referred by affiliates. It offers a wide range of statistics, filtering options and grouping options, allowing the report to be customised depending on the information required.
The results of this report can be used to analyse individual customers and their activity, as well as to identify trends and performance across groups of customers.
The Customer Report is one of the more complex and data-intensive reports in MyAffiliates, as the amount of data returned can be significant, particularly when reporting across large numbers of customers and extended date ranges. For this reason, applying appropriate filters before running the report can help limit the results and improve the efficiency of the report.
The report can be used to analyse customer activity and performance using statistics such as Deposit Amounts, Withdrawals, Net Revenue and other available customer-level data, provided that the data is being sent to MyAffiliates by the Operator.
Note: Customer level earnings are not displayed in this report. Affiliate commission is calculated at the affiliate level based on the applicable deal and commission rules, rather than being directly assigned to individual customers. To view earnings you can use the Customer Earnings Report.
The available Filters can be used to determine which customers should be included in the report.
An Affiliate Username or Affiliate ID can be used as a filter when the report needs to show customers referred by one specific affiliate. This is useful when investigating or analysing the activity of an individual affiliate's customers.
Other available filters can be used to further narrow the results based on customer information, depending on the requirements of the report.
A Saved Search Profile can also be used to limit the report to customers belonging to a predefined group of affiliates. This is particularly useful when regularly reporting on customers referred by a predefined group of affiliates.
Running the Customer Report
Before running the Customer Report, it is useful to consider three questions:
Which Customers' Data Should Be Included?Use the available Filters to determine which customers should be included in the report. Filters can be used to narrow the results based on available customer and affiliate information.For example, an Affiliate Username or Affiliate ID can be used to show results only for customers referred by a specific affiliate. Other filters include Device Type, Channel, Customer Country, etc.
How Do I Want to See the Data?The Group By fields determine how the customer data is organised in the report.By default, the results can be displayed at customer level, but the available grouping options can be used to analyse the data from a different perspectives.Multiple Group By options can also be combined to create more detailed breakdowns. For example, the results could be grouped by Affiliate and then by Country to see the customer activity generated by each affiliate, further broken down by customer country.
What Data Do I Want to See?The Show Results For field determines which statistics and columns are displayed in the report.The required fields can be added or removed depending on the information that needs to be analysed. For example, a report could be configured to show First Deposit, Total Deposits, Withdrawals and Net Revenue for the selected customers.The selected fields are retained for the next time the report is run, making it easier to reuse the same report configuration.
The combination of Filters, Group By options and Show Results For fields allows the Customer Report to be configured for a wide range of customer-level analysis and investigations.
Examples of Reports Generated from the Customer Reports
Navigate to: Reporting > Customer Reports > Customer Report
The Customer Report can be configured to produce many different views of customer activity, such as:
Customer Activity ReportThis report provides an overview of customer activity and performance for all customers included within the selected date range. The results are displayed at Customer level, allowing individual customer activity and financial performance to be reviewed.To generate this report:
Customer Performance Per AffiliateThis report provides an overview of customer performance broken down by Affiliate. It groups the customers referred by each affiliate together, allowing managers to compare customer activity across different affiliates.To generate this report:
Customer Retention Report
Adding the Customer Join Date to the Customer Report provides a useful view of customer retention and lifetime performance. By combining the customer's join date with their activity and financial data, managers can analyse how customer value develops over time and gain insight into metrics such as average lifetime deposits and Net Revenue generated since registration.
To generate this report:
Customer Performance Per Channel / BrandThis report provides an overview of customer activity and performance broken down by Channel (Brand). It can be used to assess and compare customer performance across the different channels included within the selected period.To generate this report:
Customer Performance Per Affiliate and Country.This report will essentially show customer data grouped by the affiliate that referred them and the country the customer is coming from. From this report one can assess the performance of the referred clients for specific affiliates divided into countries.To generate this report:
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