The Customer Earnings Report shows affiliate earnings generated by individual customers for a selected pay period. The report can be broken down to provide visibility into the underlying calculations, based on the customer activity and data provided for that pay period.
This report can be used to analyse customer performance and understand how individual customers or groups of customers contribute to an affiliate's earnings.
The report also provides a range of filtering and grouping options. Affiliate Username and Affiliate Tags can be used to limit the results to customers referred by a specific affiliate or group of affiliates. Customer-level filters, such as Customer Country and Device Type, can also be used when the report needs to focus on a specific group of customers.
Running the Customer Earnings ReportBefore running the Customer Earnings Report, it is useful to consider three questions:
What Pay Period Do I Want to Report On?The Pay Period determines which period the report will cover. Selecting a pay period limits the results to the customer activity and earnings associated with that specific period.
Whose Customers Do I Want to See?The Affiliate Username and Affiliate Tags fields can be used to filter the results to customers referred by a specific affiliate or a predefined group of affiliates.If no affiliate filter is applied, the report will include all customers with activity within the selected pay period.Customer-level filters can also be applied to further narrow the results. For example, Customer Country or Device Type can be used to report only on customers matching those criteria.
How Do I Want to See the Report?The Operational Categories field determines which data and calculation details are displayed in the report. The available columns can be selected depending on the information required.The Group By field determines how the results are organised. This allows the same customer earnings data to be viewed at different levels, such as by Customer, Channel or Device Type.
Examples of Customer Earnings ReportsNavigate to Reporting > Customer Reports > Customer Earnings Report
The flexibility of the Customer Earnings Report allows different combinations of filters, statistics, and grouping options. For example:
Customer Earnings ReportThis report shows the earnings contributed by each customer to their affiliate during the selected pay period. It can be used to evaluate both the customer's activity and their contribution to the affiliate's overall earnings.
The Customer Join Date can also be included to provide additional context on how long the customer has been registered and help assess their value over time.
To generate this report:
Channel Earnings ReportThis report provides a high-level overview of customer activity and earnings across the different Channels / Brands configured in the system. It can be used to compare customer activity across channels and understand the contribution each channel makes to affiliate earnings.
The report can show metrics such as Deposit Amounts, Withdrawals, Deposit Count and FTDs, alongside the commission generated, allowing managers to compare customer activity with the commission payable to affiliates.
Specific Affiliate Customer Earnings ReportThis report can be used by managers to evaluate the customers generating earnings for a specific affiliate during the selected pay period. It provides visibility into both the customers' activity and the earnings they are contributing, giving managers a clearer picture of how the affiliate's traffic is performing and how the customers are contributing to his earnings.
Including the Customer Join Date provides additional context on customer activity by showing how long each customer has been registered. This can help managers assess whether the affiliate's earnings are being generated by newer customers or by customers who have been active for a longer period.
Device Type Earnings ReportThis report can be used to analyse customer activity and earnings based on the device type used by the customer. It can help managers understand how customers are accessing the system and compare the performance of Desktop, Mobile and Tablet users.
For example, the report can be used to determine whether customers using desktop devices generate higher deposits or earnings compared to customers using mobile or tablet devices.
Note: Customer device information must be included in the customer registration data provided to MyAffiliates for this report to return device-level results.
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