Can I Have Multiple Deals Running at the Same Time?

by Zack Cilia

Last updated: 01-Jul-2026

Yes. An affiliate can have multiple deals running at the same time, depending on how customer groups and tracking links are configured.
There are two main scenarios where this is possible.
Scenario 1: Multiple Deals for Different Traffic Sources
This scenario applies when an affiliate operates multiple websites or traffic sources and needs different deals for each.
To support this setup:

• Different customer groups with different deals must be created.
• Customer groups must be marked as Promotable.
• The affiliate can then choose different tracking links for different customer groups (and deals).

Example setup:

• Website 1 > Tracking link 1 > Customer Group 0 > Deal A
• Website 2 > Tracking link 2 > Customer Group 1 > Deal B

This allows traffic to be separated based on the tracking link used.
Note: If promotable groups are not configured and the affiliate uses the same tracking link across multiple websites, all traffic will be assigned to the same customer group and same deal.

Scenario 2: New Deal for Future Customers Only
This scenario applies when a new deal is introduced, but existing customers must remain under their current deal.
In this case:

• A new customer group should be created with the new deal
• The new group must be set as the Default group
• New customers will automatically be assigned to this group

Key Difference Between the Two Scenarios
Scenario 1: Affiliate controls where traffic goes (promotable groups required)
Scenario 2: System controls assignment (default group determines routing)
Note: Correct setup of customer groups and tracking links is essential. More detailed steps on how to create a customer group can be found here.